Introducing Westons World Brands, our new Australian
October 2012 saw Westons Cider buying the Australian drinks distributor, World Brands Australia which proudly starts a new global chapter titled, Westons World Brands. Westons Cider has enjoyed a good trading relationship with World Brands Australia for many years who have been instrumental in placing Westons Cider at the forefront of the booming Australian cider market.
The cider market in Australia is growing at +43% volume and +58% value MAT (Nielsen Scantrack February 2012) and the purchase of World Brands Australia will ensure Westons Cider has a strong and sustainable platform to fully invest in this fast growing Australian cider market. In fact, introducing Westons World Brands at the beginning of Australia's summer is a very exciting prospect for us here at Westons Cider.
Roger Jackson, Commercial Director - International Sales and Corporate Affairs, will now head up Westons World Brands as well as maintaining his position within the UK.
We are still in the process of setting up a dedicated website for Westons World Brands, though if you wish to learn more please take a look at http://www.wbaustralia.com.au/